Do you want to get to know the youngest generation, Gen Edge? Brush up on your screen presence because this digital generation prefers communicating via Skype and learning via YouTube. It won’t be long before this generation is a key part of your practice.

The Generations

From Traditionalist to Generation Edge, advisors must understand the stories behind each generation to continue growing their business.

Generation Edge: Born after 1995

Generation Edgers are unlike any generation before them. As this pragmatic group comes of age, they are already thinking about their financial standing and looking for education when it comes to saving and investing.

Events and Conditions

What happens during our formative years has a significant impact on our behavior, outlook and generational personalities. As the youngest generation, Edgers are still in the midst of their formative years, and as such, the following events are identified as potential influencers.


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Traits

As a result of events and conditions during their formative years, each generation develops a specific set of characteristics.

Financial Outlook

As Edgers graduate from high school and prepare for college or careers, they will be looking for advice on financial decisions.

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1Market Wired. (2015, March 30). Deep Focus’ Cassandra Report: Gen Z Uncovers Massive Attitude Shift Toward Money, Work and Communication Preferences. [Press release].

2 MacKenzie, J., McGuire, R., & Hartwell, S. (2014). Magid: The First Generation of the 21st Century.

3 Ameriprise. (2014, June 18). Gen Z and Money Survey 2014.

4 Eagan, K., Lozano, Jennifer., Hurtado, S., Case, M. (2013). The American Freshman: National Norms Fall 2013. Cooperative Institutional Research Program.

5 Northeastern University. (2014, October). 4th Installment of the Innovation Imperative Polling Series: Portrait of Generation Z. Northeastern University.

6 Palley, Will. (2012, April). Gen Z: Digital in their DNA. JWT.

7 Junior Achievement. (2012). Teens and Careers Survey.

8 T. Rowe Price. (2015, March). T. Rowe Price 7th Annual Parents, Kids & Money Survey.


This information is prepared by an unrelated independent third party, BridgeWorks, and is provided for informational purposes only. Ivy Distributors, Inc., believes the information has been obtained from sources considered to be reliable, but does not guarantee the accuracy of the information provided.