Limited screen time? Not for the media-savvy Millennial. This generation relies on social media and new technology to infiltrate the workplace, raise families and make spending decisions. Now's a good time to welcome Millennials to your practice.

The Generations

From Traditionalist to Generation Edge, advisors must understand the stories behind each generation to continue growing their business.

Millennial: 1980 - 1995

Millennials are flooding the workplace, establishing homes, starting families and engaging in decisions about how to spend their money as well influencing how their parents spend theirs. It’s time for financial professionals to start considering Millennials an important and viable part of their practice.

Events and Conditions

The formative years have a significant impact on behavior, outlook and generational personality.


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Traits

A unique set of traits characterize Millennials.

Financial Outlook

Risk-averse Millennials are managing debt and want to learn more about investing.

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1Shullman Research Center. (2014, March). Millionaires Have Their Own Generation Gap.

2 Wells Fargo. (2014). Millennials and Money.

3 Tan, A. (2014, June). Millennials Face Financial Hurdles.

4 Northwestern Mutual, 2014 Planning and Progress Study. (2014).

5 Generation D: An Emerging and Important Investor Segment. (2013).

6 15 Economic Facts about Millennials. The Council of Economic Advisers. (2014, October).

7 Harris Interactive and Deloitte. (2013, January).

8 Hill, C. (2014, October 8). 1 in 4 Millennials ‘Trust no one’ for Money Advice.


This information is prepared by an unrelated independent third party, BridgeWorks, and is provided for informational purposes only. Ivy Distributors, Inc., believes the information has been obtained from sources considered to be reliable, but does not guarantee the accuracy of the information provided.