An Australian Amazon?

06.01.17

Amazon is preparing to bring its full retail offering to Australia, according to the Wall Street Journal, signaling a major competitive threat to the country’s retailers and an important new beachhead for its global distribution network.

Australia’s more favorable regulatory climate is also likely to offer Amazon opportunities to test deliveries via autonomous drones and road vehicles, a person familiar with the matter said. Australia last year rolled out new rules for remote-operated drones, and government officials are looking to develop national guidelines for autonomous-vehicle trials.

Amazon, which announced its Australia intentions in April, hasn’t said when the full retail offering will roll out. Some analysts say the offering could come next year.

Australians can already order products from Amazon overseas, but they typically face higher shipping fees and longer delivery times than shoppers in other Amazon markets with domestic operations. This has constrained Amazon’s challenge to online competitors such as eBay Inc. in Australia, as well as traditional retailers, which have until now been somewhat insulated from the demise of brick-and-mortar stores rippling across the U.S. (Source: Wall Street Journal)


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