Coca-Cola sets recycling goals

02.08.18

Long criticized by environmentalists for its use of billions of plastic bottles, Coca-Cola announced an aggressive sustainability goal to collect and recycle the equivalent of all the packaging it puts out into the world by 2030, reports the Wall Street Journal.

Company officials said the initiative, called “World without Waste,” will include investments in more efficient packaging, local recycling programs and consumer education. The company also said it plans to make bottles with an average of 50% recycled content by 2030. Coca-Cola declined to release how much it intends to spend on the effort.

“Future growth comes with further responsibilities. As a company, we must grow with conscience,” said CEO James Quincey. He added the company aims to collect an amount of bottles equal to what it produces rather than taking on the more difficult task of recollecting all of its own bottles.

A large challenge will be formalizing the program in developing countries and countries that don’t have formal waste collection programs.

“[There’s] clearly going to be a lot of groundwork with a lot of other organizations and the governments to start building that infrastructure,” said Quincey.

Greenpeace, which has identified Coca-Cola as one of the world’s worst polluters, promptly criticized the plan, citing the company’s heavy use of “single-use” plastic bottles as a key contribution to ocean plastic pollution. (Source: Wall Street Journal)


Articles are chosen for summary in this Market Intelligence blog based on newsworthiness in conjunction with The Infinite Loop themes. Any opinions and views expressed in the articles are generally those of the underlying author from the source listed, are not necessarily current as of the date of this blog, may change as market or other conditions change, and may differ from views expressed by Ivy Investment Management Company and its associates or affiliates. Actual investments or investment decisions made by Ivy Investment Management Company and its affiliates will not necessarily reflect the views expressed in the articles. These articles are distributed for educational purposes only and are not investment advice or a recommendation to purchase, sell or hold any specific security mentioned in the article or to engage in any investment strategy. Investment decisions should always be made based on each investor’s specific financial needs, objectives, goals, time horizon and risk tolerance. Securities discussed may not be suitable for all investors.