India’s e-commerce boom


On the Internet, nothing travels faster than a tip on how to score a bargain. And, according to Forbes, as online sales grow in India – and price-sensitive Indian consumers looking at ways to shave costs – Internet merchants are offering discounts to anyone willing to punch in a secret coupon code and sign up as a member on their sites.

Enter CashKaro, a cashback and coupon site in India started in 2013. Today, it has 1.5 million registered customers and operates nearly 10,000 transactions daily.

“For a growing e-commerce market, the potential for cashback sites is huge because you are in effect, taking a small percentage of the entire e-commerce spend,” said Swati Bhargava, co-founder or CashKaro.

The Indian e-commerce market is estimated to reach $100 billion by 2020, and affiliate marketing would account for about 20% of these sales. According to Google and AT Kearney, the number of online shoppers in India is projected to reach 175 million by 2020. (Source: Forbes)

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